The Four BBs Strategy Framework
by Anuj Rathi • Chief Product and Marketing Officer at Jupiter Money
Former SVP of Revenue and Growth at Swiggy, VP of Product at Snapdeal, Senior PM at Walmart Labs, and first Product Manager at Flipkart.
🎙️ Episode Context
Anuj Rathi discusses the evolution of product management in India, the importance of 'full-stack' product thinking, and how to operationalize the 'Working Backwards' process. He shares specific frameworks for understanding user psychology, prioritizing product roadmaps, and making strategic high-stakes decisions.
Problem It Solves
Resolves conflict between Engineering (wanting tech debt work), PMs (wanting features), and Leadership (wanting moonshots) by forcing explicit allocation percentages.
Framework Overview
A strategic allocation framework to categorize product work into four distinct buckets to ensure a balanced roadmap between maintenance, growth, and innovation.
📊 Decision Matrix
Brilliant Basics
Tech debt, Stability, Hygiene
Bread and Butter
Optimizations, Core Features
Breaking Bad
Pivots, New Identity, Moonshots
Big Bets
New Features, Market Expansion
When to Use
During quarterly or annual roadmap planning and resource allocation discussions.
Common Mistakes
Calling foundational work 'tech debt' (demotivating) or failing to allocate enough resources to 'Big Bets' while getting stuck in 'Bread and Butter'.
Real World Example
At Swiggy, deciding to shift focus from Bread and Butter (Food Delivery) to Breaking Bad (Instamart/Grocery Delivery) to redefine the company as a convenience player.
If I gave you a hundred focus points, how much will you put in each of these buckets?
— Anuj Rathi