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Anuj Rathi

Chief Product and Marketing Officer

Jupiter Money

🔍 User Research (1)🎯 Product Strategy (2)

Methodologies(3)

🔍 User Research

A framework derived from Scott Belsky that posits modern internet consumers possess three inherent attributes: they are Lazy (no time/patience), Vain (driven by ego/habit/social standing), and Selfish (need immediate 'what's in it for me'). Product onboarding and marketing must solve for these to capture attention.

Core Principles

  • 1.Lazy: Users will not spend time figuring out your UI; reduce friction to zero.
  • 2.Vain: Users have existing habits and egos; the product must make them look good or fit their identity.
  • 3.Selfish: Users don't care about your features; they care about their own benefit immediately.

"You have to think about users on modern internet consumers having three attributes. So they are lazy, they are vain, and they're selfish."

#'lazy,#vain,#selfish'
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🎯 Product Strategy

A strategic allocation framework to categorize product work into four distinct buckets to ensure a balanced roadmap between maintenance, growth, and innovation.

Core Principles

  • 1.Brilliant Basics: Non-negotiable tech debt and hygiene (not 'just' debt, but brilliant foundations).
  • 2.Bread and Butter: Core features and incremental optimizations that keep the business running.
  • 3.Big Bets: Large, risky initiatives aimed at significant growth or differentiation.
  • +1 more...

"If I gave you a hundred focus points, how much will you put in each of these buckets?"

#strategy#product
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🎯 Product Strategy

An enhancement of Amazon's 'Working Backwards' process. Instead of writing one Press Release (PR), the team writes three distinct, divergent PRs to explore different strategic directions before converging on one.

Core Principles

  • 1.Power of Three: Always explore three radically different solutions to a problem.
  • 2.Show Don't Tell: Write the full PR/FAQ including compliance, legal, and operational details for each version.
  • 3.Divergence before Convergence: Prevents local maxima by forcing the team to consider alternative realities.
  • +1 more...

"I actually ask my teams to write three press releases, alternative and divergent... That helps the leadership choose."

#divergent#working#backwards
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