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Andrew Wilkinson

Co-founder and CEO

Tiny

🎯 Product Strategy (1) Execution (1)📈 Growth & Metrics (1)

Methodologies(3)

Fish Where the Fish Are

by Andrew Wilkinson

🎯 Product Strategy

A strategy derived from Charlie Munger that advises entrepreneurs to avoid hyper-competitive markets ('crowded ponds') and instead seek out niches where there is high demand but low competition ('forest ponds').

Core Principles

  • 1.Avoid the 'Gym' mentality: Don't try to deadlift 300lbs (compete with giants) on day one.
  • 2.Ignore the 'Cool' Factor: Boring businesses (pest control, government forms) often have better ratios of demand to competition than cool businesses (cafes, AI).
  • 3.Seek Unfair Advantage: Go where your specific skills or assets give you a leg up.

"If you're a fisherman and you see a large pond and all around the pond, there's a whole bunch of fishermen... you actually want to walk off into the forest and find a small fishing hole with lots of fish and very little competition."

#where#strategy#product
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Lazy Leadership

by Andrew Wilkinson

Execution

A management philosophy focused on becoming 'Teflon for tasks.' The goal is to aggressively remove oneself from operational duties to transform a 'job' into a scalable 'business.'

Core Principles

  • 1.Identify the Grind: Recognize tasks you hate or are low-leverage.
  • 2.Scale to Delegate: Grow revenue just enough to hire someone to do the manual labor.
  • 3.Become Teflon: Ensure tasks slip off you and stick to employees or systems.
  • +1 more...

"How do I get away from the things I hate as quickly as humanly possible? How do I be Teflon for tasks?"

#leadership#execution#process
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The Tiny Acquisition Moat

by Andrew Wilkinson

📈 Growth & Metrics

The criteria Tiny uses to identify businesses that are durable and 'hard to mess up.' They look for structural advantages that protect the business from competitors and management errors.

Core Principles

  • 1.Simplicity: The business should not require genius management to survive.
  • 2.Pricing Power: The ability to raise prices without losing customers.
  • 3.Stickiness: Users should have a high barrier to leaving.
  • +1 more...

"I'm looking for a business where it is so good that it's hard to mess up... I'm really looking for what Warren Buffett would call a moat."

#acquisition#growth#metrics
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