Anuj Rathi (00:00:00): There are only three reasons why things do not happen the way you want them to happen as a leader. You can look at a person, and you would say either that person can't do, which is a capability issue, or they won't do, which is a motivation or an alignment issue, or they were not set up to do, which is really your problem that you didn't set up the ways of working now design properly. So, as a leader, do you have the right people in terms of capability? If not, is the right answer for us to coach them or to really put them... or mentor them and so on, or move them to some other place because maybe their capability is suited elsewhere? If they won't do, why won't they? Are they not aligned to you? Do they not agree with your vision? Do they not just have enough time? So on and so forth. So you need to really go deeper there. Why won't they do? Lenny (00:00:50): Today, my guest is Anuj Rathi. I've been looking to get more India-based product leaders on the podcast because this podcast has a large audience in India. When I put out a call on Twitter and LinkedIn asking people who I should have on, Anuj was the single most requested person. Anuj is Chief Product and Marketing Officer at Jupiter Money. Previously, he was Senior Vice President of Revenue and Growth at Swiggy where he spent seven years. He was also VP of Product at Snapdeal, a Senior PM at Walmart Labs, and the very first Product Manager at Flipkart where he led the buyer experience team. (00:01:24): In our conversation, we dig into how product management is different in India, Anuj's lessons about building product experiences for new users, how he operationalized the working backwards process at the companies he's worked at, why he pushes his teams to explore three divergent directions before settling on a plan, why he thinks product managers and companies should be much more full stack than they are. Also, a bunch of frameworks and contrarian takes about building product and your ...