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Andrew Wilkinson

Episode #13

Co-founder and CEO

Tiny

🎯Product StrategyExecution📈Growth & Metrics

📝Full Transcript

16,915 words
Andrew Wilkinson (00:00:00): You don't want to walk into the gym on day one and try and deadlift 300 pounds. So when someone comes to me and they're a first time entrepreneur and they say, "I'm going to make the next great AI company," I think that is the equivalent. Lenny Rachitsky (00:00:12): I feel like you've actually started and run more companies than maybe anyone else in the world. What is your best advice for coming up with a great startup idea? Andrew Wilkinson (00:00:20): Charlie Munger, Warren Buffett's longtime business partner, has this amazing quote. Speaker 3 (00:00:24): Fish where the fish are. Andrew Wilkinson (00:00:26): The biggest mistakes I've made have been going into business models where other people have repeatedly failed and thinking, I can do this better. Lenny Rachitsky (00:00:34): It's so funny to watch you on Twitter. Clearly you've become AI obsessed. Andrew Wilkinson (00:00:38): It's like having the world's most reliable employee who costs $200 a month and works 24/7. So many knowledge work jobs are going to change massively. I think the fundamental question is, do all jobs just become a single prompt? Lenny Rachitsky (00:00:54): Today, my guest is Andrew Wilkinson. Andrew is the co-founder and CEO of Tiny, a holding company that's often called the Berkshire Hathaway of the internet. They own over 40 businesses ranging from Dribble to WeCommerce to the AeroPress coffee maker, and they focused on buying profitable businesses from founders and holding them for the long term. Andrew and his co-founder bootstrapped the business from zero to hundreds of millions of dollars in value, and Andrew personally was worth over $1 billion at one point. In our wide-ranging conversation, we cover a bunch of strategies for coming up with a good business idea, what common business ideas you should avoid, his experience automating much of his work and life using AI, and what that means for employment in the near future. Also, what he's learned ab...

📚Methodologies (3)

Fish Where the Fish Are

by Andrew Wilkinson

🎯 Product Strategy

A strategy derived from Charlie Munger that advises entrepreneurs to avoid hyper-competitive markets ('crowded ponds') and instead seek out niches where there is high demand but low competition ('forest ponds').

Core Principles

  • 1.Avoid the 'Gym' mentality: Don't try to deadlift 300lbs (compete with giants) on day one.
  • 2.Ignore the 'Cool' Factor: Boring businesses (pest control, government forms) often have better ratios of demand to competition than cool businesses (cafes, AI).
  • 3.Seek Unfair Advantage: Go where your specific skills or assets give you a leg up.

"If you're a fisherman and you see a large pond and all around the pond, there's a whole bunch of fishermen... you actually want to walk off into the forest and find a small fishing hole with lots of fish and very little competition."

#where#strategy#product
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Lazy Leadership

by Andrew Wilkinson

Execution

A management philosophy focused on becoming 'Teflon for tasks.' The goal is to aggressively remove oneself from operational duties to transform a 'job' into a scalable 'business.'

Core Principles

  • 1.Identify the Grind: Recognize tasks you hate or are low-leverage.
  • 2.Scale to Delegate: Grow revenue just enough to hire someone to do the manual labor.
  • 3.Become Teflon: Ensure tasks slip off you and stick to employees or systems.
  • +1 more...

"How do I get away from the things I hate as quickly as humanly possible? How do I be Teflon for tasks?"

#leadership#execution#process
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The Tiny Acquisition Moat

by Andrew Wilkinson

📈 Growth & Metrics

The criteria Tiny uses to identify businesses that are durable and 'hard to mess up.' They look for structural advantages that protect the business from competitors and management errors.

Core Principles

  • 1.Simplicity: The business should not require genius management to survive.
  • 2.Pricing Power: The ability to raise prices without losing customers.
  • 3.Stickiness: Users should have a high barrier to leaving.
  • +1 more...

"I'm looking for a business where it is so good that it's hard to mess up... I'm really looking for what Warren Buffett would call a moat."

#acquisition#growth#metrics
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