The AMPED Organizational Structure
by Varun Parmar • Chief Product Officer at Miro
Varun Parmar is the Chief Product Officer at Miro, leading the product strategy for the visual collaboration platform used by over 50 million users. Prior to Miro, he served as the CPO at Box and held leadership roles at Adobe, bringing over two decades of experience in the collaboration and productivity software space.
🎙️ Episode Context
Varun Parmar discusses Miro's unique "AMPED" product organization structure and how they maintain innovation while scaling globally across 12 hubs. He details their competitive strategy, the specific P-stage product development process, and how they balance speed with high-quality design using unique calibration rituals. The conversation also covers how Miro bridges Product-Led Growth (PLG) with enterprise sales.
Problem It Solves
Solves the problem of silos between product builders (PM/Eng/Design) and go-to-market teams, preventing features from being built without positioning or data insights.
Framework Overview
Miro redefines the 'Product Org' not just as PMs, Engineers, and Designers, but as AMPED: Analytics, Marketing, Product, Engineering, and Design. By embedding Product Marketing and Data Science directly into the product streams, they ensure that positioning, competitive differentiation, and data insights are baked into the development process from day one.
🧠 Framework Structure
Include PMM and Analytics as core mem...
Practice radical empathy internally: ...
Structure teams around User Personas ...
When to Use
When a company is scaling and product teams start losing touch with go-to-market strategy or data-driven decision making.
Common Mistakes
Treating Marketing as a downstream function that only 'launches' what Product has already built.
Real World Example
When building 'Miro Talktrack', the cross-functional insight revealed users wanted collaboration over just communication, leading to a feature that records board movement synced with video, rather than a simple screen recording.
We fundamentally believe the best work happens when we bring different diverse perspectives to the problem and then co-create the outcome.
— Varun Parmar