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Petra Wille

Independent Product Leadership Coach & Author

Strong Product People

🚀 Career & Leadership (2)🎯 Product Strategy (1)

Key Takeaways

  • 1.Product leaders often lack a structured approach to coaching; consistency beats intensity in people development.
  • 2.Defining what 'good' looks like is the first step to coaching; use a competency wheel tailored to your org.
  • 3.Storytelling is a career accelerator; PMs should prepare 75-second, 6-minute, and 18-minute versions of their vision.
  • 4.Internal Communities of Practice reduce the training burden on managers and increase retention.
  • 5.Focus on the 'next bigger challenge' rather than just fixing weaknesses when developing PMs.

Methodologies(3)

🚀 Career & Leadership

A comprehensive cycle for managing and developing product talent, moving from definition to execution and follow-up. It shifts the focus from sporadic performance reviews to continuous, actionable growth.

Core Principles

  • 1.Define 'Good': Establish a clear competency model (like the PM Wheel) specific to your context.
  • 2.Assess & Envision: Determine where the PM is now and identify their 'next bigger challenge' to stretch their skills.
  • 3.Co-create the Plan: The PM owns the development plan, but the leader provides the vision and alignment.
  • +1 more...

"Consistency beats intensity."

#ingredients#product#coaching
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🚀 Career & Leadership

A visual assessment tool that breaks down the PM role into 8 specific buckets, ranging from understanding problems to agile execution and personal growth. It serves as a diagnostic tool for coaching conversations.

Core Principles

  • 1.Understand the Problem & Find Solutions: Core product discovery skills.
  • 2.Plan & Get it Done: Strategy, roadmapping, and execution capabilities.
  • 3.Listen & Learn: Data literacy, user research, and iteration based on feedback.
  • +1 more...

"T-shaped is so not enough for a product person... use the metaphor of the eight-legged creature."

#wheel#competency#career
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🎯 Product Strategy

A preparation strategy ensuring the PM has their vision ready in three distinct durations/formats for different stakeholders and contexts, utilizing emotional hooks rather than just business lingo.

Core Principles

  • 1.The 75-Second Pitch: An elevator pitch version for quick alignment.
  • 2.The 6-Minute Version: A concise overview suitable for planning meetings.
  • 3.The 18-Minute 'TED Talk': A full narrative for all-hands meetings, focusing on the 'Hero's Journey' (User or Team as hero).
  • +1 more...

"It is a career staller if you don't get to a decent level of storytelling."

#3-tier#storytelling#strategy
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