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InsightHunt

Hunt the Insights

P

Paige Costello

Product Lead, Core Product

Asana

🚀 Career & Leadership (2)🎯 Product Strategy (1)👥 Team & Culture (1)

Key Takeaways

  • 1.Build trust by 'bringing the insight'—knowing the customer, market, and numbers better than anyone else.
  • 2.Use the Trust Equation: Trust = (Credibility + Reliability + Authenticity) / Perception of Self-Interest.
  • 3.Adopt the 'Three E's' for career growth: Experience, Exposure, and Education.
  • 4.Implement the Double Diamond process with specific review gates (Kickoff, Concept, Spec, Launch) to force divergent and convergent thinking.
  • 5.Deliver feedback using the SBI framework (Situation, Behavior, Impact) to make it objective and actionable.
  • 6.Plan on a rolling 12-month basis, revisited every 6 months, to balance long-term vision with agility.
  • 7.Challenge scarcity mindsets by asking 'How might the opposite be true?'

Methodologies(4)

🚀 Career & Leadership

Trust is calculated as the sum of Credibility, Reliability, and Authenticity, divided by the Perception of Self-Interest. To maximize trust, PMs must increase the numerator (especially Credibility through deep insight) and decrease the denominator (showing you are not acting for personal gain).

Core Principles

  • 1.Credibility: Bring unique insights. Know thy customer, competitors, and numbers better than anyone in the room.
  • 2.Reliability: Maintain a high say-do ratio. Deliver on what you promise consistently.
  • 3.Authenticity: Be vulnerable and genuine. Ask questions when you don't know the answer.
  • +1 more...

"The thing I would say is bring the insight. Know thy customer. Know thy market. Know thy competitors. Know thy numbers. Know thy product."

#trust#equation#leaders
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🎯 Product Strategy

A structured process of going broad (diverging) and narrow (converging) twice: first on the problem, then on the solution. Asana maps specific review artifacts to these inflection points to ensure the thinking has the right quality before moving forward.

Core Principles

  • 1.Kickoff (Broaden): Gather context. Ask 'What customer should we solve for?' and 'What are the problems?'.
  • 2.Problem Selection (Narrow): Define the specific target customer and the exact problem statement.
  • 3.Design Concept (Broaden): Explore multiple solution paths. Do not settle on the first idea.
  • +1 more...

"That process of going broad, and going narrow... forces people to get out of their opinion-driven lens because so often, we need to be curious quantitatively and qualitatively."

#asana's#adapted#double
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SBI Feedback Model

by Paige Costello

👥 Team & Culture

A framework learned at Intuit that structures feedback into three objective components: Situation, Behavior, and Impact. This moves feedback from judgment ('you were rude') to subjective observation ('I felt unheard').

Core Principles

  • 1.Situation: Anchor in time and place. 'On Tuesday in the 3:00 PM meeting...'
  • 2.Behavior: Describe the observable action. 'You interrupted me while I was speaking...'
  • 3.Impact: Describe the result or feeling (using 'I' statements). 'It made me feel like you weren't listening to me.'
  • +1 more...

"It delivers feedback as a subjective observation. It's not what the camera recorded, it's what you experienced."

#feedback#team#culture
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🚀 Career & Leadership

Career growth isn't just Education and Experience. 'Exposure' is the critical third pillar—being in the room to observe how decisions are made, even if you aren't the decision maker.

Core Principles

  • 1.Education: Formal learning, books, and mentorship.
  • 2.Experience: Learning by doing the actual work (the driver's seat).
  • 3.Exposure: Being 'in the car' to hear the conversation. Observing senior leaders and high-stakes moments.
  • +1 more...

"Exposure was such an important one where I thought like, 'Okay. So you're not in the driver's seat, but you're in the car, and you hear what's happening.'"

#three#career#growth
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