Naomi Gleit

Head of Product

Key Takeaways

1.Growth is a product and engineering function, not just marketing.
2.Use 'Canonical Documents' to create a single source of truth for every project.
3.Simplify complex problems by breaking them down from 'PhD level' to 'Kindergarten level'.
4.PMs act as conductors: they don't make the music, but ensure the tempo and harmony.
5.Use numbered lists instead of bullet points to allow for precise referencing in discussions.
6.Establish an activation metric (like 7 friends in 10 days) primarily to align the team on a shared goal.

Methodologies(3)

by Naomi Gleit

📈 Growth & Metrics

A fundamental growth framework emphasizing that you cannot grow what you cannot measure. It shifts focus from acquisition to retention and engagement by removing barriers systematically.

Core Principles

1.Understand: Instrument everything. If you don't have data, stop the roadmap and build logging (e.g., 'I guess when you can know').
2.Identify: Find macro barriers (access, language) and micro barriers (UI friction, 20% drop-off at email confirm).
3.Execute: Build product solutions to remove these barriers rather than marketing around them.

"The insight that we had is actually the product is the biggest lever to drive growth."

#understand-identify-execute#cycle#growth

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Canonical Everything & Extreme Clarity

by Naomi Gleit

⚡ Execution

A rigorous operational framework ensuring every project has a single source of truth. It standardizes language, documentation, and decision-making processes to reduce cognitive load and misalignment.

Core Principles

1.Canonical Doc: One master document linking to all workstreams, owners (Single Threaded Owners), and processes.
2.Canonical Nomenclature: Define terms precisely (e.g., Accuracy vs. Consistency) so teams don't talk past each other.
3.Visual & Real-Time Editing: Project decisions on a screen and edit them live to confirm agreement before leaving the meeting.

"There needs to be one canonical doc. Everyone should know exactly where the canonical doc is."

#canonical#everything#extreme

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The Traffic Light Decision Matrix

by Naomi Gleit

🎯 Product Strategy

A meeting tool to force a decision. Instead of text lists, use a visual table where rows are options and columns are criteria/functions, colored red/yellow/green.

Core Principles

1.Structure: 3 Options + 1 Recommendation.
2.Columns as Criteria: Columns represent specific constraints (Legal, Eng, UX) or goals.
3.Visual Density: Look for the 'Green' path; rule out options with critical 'Red' blockers instantly.

"I don't love pros and cons. It's a flat list of text... Oftentimes we'll use a traffic light."

#traffic#light#decision

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