by Nancy Duarte
This framework shifts the role of the presenter from being the center of attention to being a mentor (like Obi-Wan). The audience is the hero (Luke Skywalker) who has to undergo a journey. The presenter's job is to provide the 'magical tool' or insight that helps the audience overcome their internal conflict and succeed.
Core Principles
- 1.Empathy First: Understand the audience's internal conflict and pain points before designing the deck.
- 2.The Gift: Provide a tool, insight, or strategy (the lightsaber) that resolves their conflict.
- 3.The Call to Action: Ask the hero to cross the threshold and take a specific action.
"The audience is the hero... You are the mentor. You're giving them a tool to help them get unstuck."