by Marc Benioff
Instead of setting a rigid strategy upfront, execute a high volume of diverse experimental tactics simultaneously. Treat the market feedback as a filter: identify the specific tactic that gains organic traction, and then scale that tactic into your core corporate strategy.
Core Principles
- 1.Throw everything against the wall: Test diverse mediums (ads, direct sales, evangelism) simultaneously.
- 2.Listen for the stickiness: Identify which specific tactic generates viral response or conversion.
- 3.Convert tactic to strategy: Pivot resources to scale the winning experiment into the primary roadmap.
- +1 more...
"I'm throwing everything against the wall. I'm looking at what's going to stick. I am looking to try to find the winning tactic and turn it into a winning strategy."