by Lauren Ipsen
A strategy for defining the exact 'flavor' of product leader needed based on the company's current constraints rather than brand prestige. It involves rigorous pre-search calibration to define mandates and avoid premature C-level titling.
Core Principles
- 1.Define the Mandate: Determine if you need a builder (0-to-1), a scaler, or a visionary—rarely all three at once.
- 2.Calibrate First: Spend time with 'best-in-class' leaders simply to understand benchmarks before opening a role.
- 3.Title Agnosticism: Use 'Head of Product' for early hires to leave room for future C-level growth or layering.
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"Just because this is the best talent, that doesn't necessarily mean they are the best talent for this role today."