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Itamar Gilad

Product Coach, Speaker, and Author

Evidence Guided (Book/Consulting)

🎯 Product Strategy (1)🚀 Career & Leadership (1)📈 Growth & Metrics (1)

Key Takeaways

  • 1.Replace opinion-based roadmaps with evidence-guided validation loops.
  • 2.Use the GIST framework (Goals, Ideas, Steps, Tasks) to connect strategy to execution.
  • 3.Stop trusting high-confidence gut feelings; use a 'Confidence Meter' to objectively score evidence.
  • 4.Distinguish between Value Created (North Star Metric) and Value Captured (Revenue/KPIs).
  • 5.Validate ideas cheaply using 'Steps' like fake door tests or Wizard of Oz tests before writing code.

Methodologies(3)

The GIST Framework

by Itamar Gilad

🎯 Product Strategy

A meta-framework that breaks planning into four layers: Goals (outcomes), Ideas (hypothetical solutions), Steps (validation experiments), and Tasks (delivery work). It shifts focus from delivering features to achieving goals through validated learning.

Core Principles

  • 1.Goals: Define outcomes (e.g., Value Exchange Loop), not feature lists.
  • 2.Ideas: Collect hypotheses and prioritize them using ICE (Impact, Confidence, Ease).
  • 3.Steps: Break ideas into small learning milestones (experiments) rather than giant project phases.
  • +1 more...

"It's not about getting the bits to production, it's about getting the right bits to production."

#strategy#product
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The Confidence Meter

by Itamar Gilad

🚀 Career & Leadership

A visual tool measuring how much evidence supports an idea on a scale of 0-10. It moves from Opinions (low confidence) to Data/Estimates (medium) to Tests/Experiments (high confidence), forcing teams to admit when they are just guessing.

Core Principles

  • 1.Low Confidence (0-1): Opinions, themes, slide decks, and strategy documents.
  • 2.Medium Confidence (2-5): Anecdotal evidence, competitive analysis, data analysis, user interviews.
  • 3.High Confidence (6-10): Fake door tests, smoke tests, high-fidelity prototypes, A/B tests (Gold standard).
  • +1 more...

"Behind every terrible idea that was ever built, someone thought it was great."

#confidence#meter#career
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📈 Growth & Metrics

A model that balances 'Value Delivered' (North Star Metric) with 'Value Captured' (Business KPIs). These top metrics are broken down into a tree of leading indicators (inputs) that teams can directly influence.

Core Principles

  • 1.Value Exchange: Companies must deliver value (North Star) to capture value (Revenue). Measure both.
  • 2.North Star Metric: Measures core user value (e.g., WhatsApp: 'Messages Sent', not just daily active users).
  • 3.Decomposition: Break metrics down mathematically (e.g., Revenue = Traffic x Conversion x AOV).
  • +1 more...

"If in year one we have a billion messages sent, in year two two billion, probably we doubled the amount of value."

#metrics#trees#value
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