by Ayo Omojola
A framework for evaluating whether a product has true market potential. It posits that simply being different or incrementally better is insufficient; the product must be distinct, superior in a tangible way, and solve a critical problem that matters deeply to the user.
Core Principles
- 1.Different is not enough: Easy to copy.
- 2.Better is not enough: Often just means 'more expensive' or incremental.
- 3.Must be critical: It has to matter to the end user (e.g., instant access to funds).
"Being different is not enough... Being better is not enough... It has to be better than what exists today in a way that matters to the end user."