by Keith Coleman & Jay Baxter
A dynamic operational model that rejects rigid long-term planning (like quarterly OKRs) in favor of high-frequency goal setting and execution. The team aligns daily via a simple shared document and recalibrates their roadmap as often as bi-weekly based on immediate data feedback.
Core Principles
- 1.Dynamic Goal Setting: Set milestones based on current data, not calendar quarters.
- 2.Thermal Focus: Maintain a small, autonomous team with 100% focus on a single mission.
- 3.Low-Overhead Coordination: Use lightweight tools (e.g., Google Docs) over complex project management software.
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"We set our goals very dynamically... We might change our roadmap multiple times in two weeks based on what we see."