Adam Grenier

Advisor & Investor

Reforge / A16Z (Scout) / Self-Employed

📈 Growth & Metrics (1)👥 Team & Culture (1)

Methodologies(2)

by Adam Grenier

📈 Growth & Metrics

A three-step framework to determine if a company should invest resources into a new or unproven acquisition channel, focusing on strategic fit, channel maturity, and internal readiness.

Core Principles

1.Strategic Overlap: Ensure the channel's strengths align with customer needs and company goals.
2.Channel DNA: Assess the channel's trajectory, risk of change, and monetization model.
3.Company DNA: Evaluate internal risk tolerance, resource bandwidth, and the stability of existing channels.

"Start by assuming you no longer have product market fit... It's a different market now... But if you just assume you need to launch a new channel to fix this problem, you're going to be wrong."

#emerging#channel#evaluation

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The Growth CMO Model

by Adam Grenier

👥 Team & Culture

A leadership model that shifts marketing from a siloed, campaign-based function to an iterative, data-driven discipline deeply integrated with product development.

Core Principles

1.Integration: Marketing and Product are 'married at the hip' rather than separate silos.
2.Iteration: Shift from long-term rigid planning to agile sprints and rapid feedback loops.
3.Full-Funnel Experimentation: Apply testing rigor to brand, retention, and creative, not just acquisition.
+1 more...

"Product is no longer a part of marketing... they're married at the hip. They're one and the same."

#growth#team#culture

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