Lenny Rachitsky (00:00:00): I think it's so underappreciated, the turnaround that has happened within LinkedIn. I check it at least 10 times a day. What was the strategy behind it? Tomer Cohen (00:00:06): I start backwards. It's like what is the potential here? If you start from the premise that LinkedIn ultimately is a platform for economic opportunity that sits on top of a very strong social graph. Almost every aspect of economic transaction is possible. Lenny Rachitsky (00:00:20): Is there anything tactically that would just like, wow, that really made a big dent in people wanting to come here and post, share interesting content? Tomer Cohen (00:00:25): To really set the new purpose for it, which was this is not a springboard for other products. This is not a traffic jumpstart, it's not an upsell feed. It's really about people that matter, talking about things that I care about professionally. The first thing we did was really making AI first. Lenny Rachitsky (00:00:39): How do you actually on the ground help people shift their perspective and think AI first? Tomer Cohen (00:00:43): So it wasn't like, "Oh, we have this cool technology, what can we do with it?" It was like, "Let go of what you've built. Go back to the objectives you were trying to solve and now with this technology, how can you do that objective better?" Lenny Rachitsky (00:00:52): There's so much I want to dig into here. Is there anything else that you think would be interesting or useful for folks? Tomer Cohen (00:00:57): AI is the ultimate matchmaker. It's underutilized, it's misunderstood, it's really about... Lenny Rachitsky (00:01:07): Today my guest is Tomer Cohen. Tomer is chief product officer at LinkedIn overseeing all teams responsible for building and creating LinkedIn products and experiences, including product development, design, business development, content creation, and customer operations. During his tenure at LinkedIn, Tomer was head of the mobile team, led the effort t...