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Teresa Torres

Episode #276

Author, Product Coach, & Founder of Product Talk

Product Talk

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9,477 words
Lenny (00:02): Teresa Torres is a speaker, a teacher, a consultant, a product coach, and also the author of Continuous Discovery Habits, which is the number one most recommended book in my newsletter Slack community. (00:13): I'm also pretty sure Teresa is in the top five people in the world when it comes to the number of product managers that she's worked with, taught, and impacted. In our chat, we get deep into two topics: the opportunity solution tree framework, which is a really simple but incredibly powerful framework once it, and, two, we go deep into how to create a system within your team where you're talking to customers regularly. (00:34): We talk about ways to make a case for spending more time talking to customers and doing news research, the most common mistakes people make with interviewing and generally how to interview customers better, how to automate this process so that you don't spend a bunch of time, and so many other ways to bring you and your organization closer to your customers. Teresa's amazing, and I can't wait for you to learn from her. (00:55): This episode is brought to you by Persona. Persona helps founders, product managers, and engineers easily solve any identity-related problem, including handling KYC, AML, and basically all manner of identity fraud. You can integrate Persona in an afternoon and personalize your flows using their SDK to meet your users on any device. (01:16): Persona's identity building blocks allow you to manage your entire end-to-end onboarding flow, verifying that each new user and their data are legitimate. Persona is trusted by both startups and the world's largest companies, including Square, BlockFi, Gusto, and Udemy. (01:32): For a limited time, persona is offering listeners of this podcast a free end-to-end KYC and AML solution where you can collect users' government ID and/or they're selfie and automatically verify that those two pieces of data are legitimate. You can also enrich that information to a...

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