Petra Wille (00:00:00): Getting promoted is way harder if you're not good in telling stories and rallying the team behind the shared goal and all these kind of things, and you usually achieve this through good storytelling techniques. And in some teams, I've seen the product person not being really, really good at it, but then the whole team helped creating these stories and stuff like this. So you definitely could compensate to some extent, but I would consider it a bit of a career staller if you don't get to a decent level of storytelling and to a decent level of public speaking. Lenny (00:00:35): Welcome to Lenny's Podcast. I'm Lenny, and my aim here is to help you get better at the craft of building and growing products. Today, my guest is Petra Wille. Petra is an independent product leadership coach and author of Strong Product People. And for the past 10 years, she's been helping product teams boost their skill sets and up their game. Alongside her freelance work, Petra organizes events in Hamburg, Germany, where she's based, and does a ton of one-on-one coaching, and speaking, and writing. Lenny (00:01:03): In our conversation, we focus on three things. One, how to become the best coach for PMs, which is really important if you're a new PM manager, and even if you're not a new manager. Two, how to become a better storyteller and why that's important for leaders at every stage of their career. And three, why finding a PM community is so valuable and how to go about finding one. Petra is awesome, and it was such a fun chat. And so with that, I bring you Petra Wille. Lenny (00:01:32): Hey, Ashley, Head of Marketing at Flatfile. How many B2B SaaS companies would you estimate need to import CSV files from their customers? Ashley (00:01:40): At least 40%. Lenny (00:01:42): And how many of them screw that up, and what happens when they do? Ashley (00:01:44): Well, based on our data, about a third of people will consider switching to another company after just ...