Oji Udezue (00:00:00): Products who try to be viral just for what I call synthetic virality that fail. Because in the end, if you're synthetically viral and people get to the product and it sucks, that's it. Slack wasn't even viral, there was no synthetic virality. Slack couldn't even connect to organizations for the longest time. You could be working on the third floor, and someone using Slack on the fourth floor and you would have no clue, there's no way to share it with them. But what happens when you went to lunch? People are like, "We got Slack and this is amazing." And people on the third floor are like, "Holy shit, when can we get it?" Boom, boom, boom. This is the bedrock of virality. Build a great product that solves a sharp problem. Lenny (00:00:37): Welcome to Lenny's Podcast, where I interview world-class product leaders and growth experts to learn from their hard-won experiences building and growing today's most successful products. Today my guest is Oji Udezue. Oji has helped build and grow products at Microsoft. He worked on Windows, outlook, Hotmail and inner Explorer, at Atlassian where he was head of product for all their communication tools, at Calendly, where he was chief product officer, at Twitter where he was head of product for creation and conversation. He's currently chief product officer at Typeform, which I am a happy customer of. Oji has one of the broadest and most interesting careers in product, and he's also one of the most thoughtful humans I've met. In our conversation, Oji shares some of his favorite product frameworks and also why you should be really careful applying frameworks at your company. We dig into what he's learned from Calendly and Atlassian and a Typeform on how to do product led growth successfully, and also how to get really sharp with your ICP or ideal customer profile. (00:01:31): Also, how to increase your products virality and a concept called forest time, which I love. And even his favorite Nigerian food, whic...