Nir Eyal (00:00:00): I went to Alibaba and I bought myself one of these flip phones from China like we used to have in the 1990s with no apps, no internet connection. And then I got myself a word processor off of eBay so that I could just sit down and write and do the important stuff. And even when I stopped using all the technology, even when I got rid of all the apps, I would sit down on my desk and I'd say, "Oh, you know what? There's that book that I've been meaning what to do some research in," or, "Let me just clean off my desk real quick," or, "You know what? I should take out the trash." And I kept getting distracted because the problem is not our technology. The problem is our inability to deal with discomfort. So, what I have adopted for myself and what I'd advise anyone who finds themselves in this situation is to always identify what is that internal trigger, what is that itch that you are looking to escape when you get distracted, because that is the source of 90% of our distractions. (00:00:51): It's not the pings, dings, and rings. It's the feelings. But to me, that's incredibly empowering because once you realize, "Wait a minute, it's just a feeling." It's all it is, it's just an emotion. Then you can have tools ready to go. You can have arrows in your quiver ready to take out as soon as you feel that discomfort. Lenny (00:01:10): Today, my guest is Nir Eyal. Nir is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nir spends his time teaching and consulting at the intersection of psychology, technology, and business. His books have sold over 1 million copies in over 30 languages. In our conversation, we get very tactical about how to become less distractable and how to get better at focusing on doing the work that you know need to do. Nir shares at least a dozen tools and tricks that you can put into place today to help you stay focused and avoid...