Nikita Bier (00:00:00): ... Honored to be on a product management podcast for a person who doesn't believe product management is real. Lenny Rachitsky (00:00:07): We're already getting into the hot takes. You launched tbh, went viral, you end up selling it to Facebook. What was the insight that helped you come up with this is a big idea that we should try? Nikita Bier (00:00:15): I looked on the App Store and the number one app in the United States was an app called Surah, but the entire app was in Arabic, like the strongest signal that you could ever have that people want something. Lenny Rachitsky (00:00:27): This is insane. I did not know this full story. Nikita Bier (00:00:30): We launched this app, it immediately took off, servers started crashing. I looked at our numbers and I'm like, "We will be number one in the United States in six days." Lenny Rachitsky (00:00:40): A tip that you're sharing here is look for latent demand Nikita Bier (00:00:43): Where people are trying to obtain a particular value and going through a very distortive process. If you can actually crystallize what their motivation is, you can have this kind of intense adoption. Lenny Rachitsky (00:00:57): I didn't know you're actually a product manager at Facebook. Nikita Bier (00:00:59): The thing I didn't realize as a product manager in a large tech company is there is very little product management that you do. They're mainly just writing documents and then being the team secretary and running around getting approvals, but products live and die in the pixels. You should be designing the hierarchy, the pixels, the flows, everything. That's on you. Lenny Rachitsky (00:01:21): At some point you started tweeting like, "Hey, I'm working on new app. Everyone was going nuts." I saw a stat that you made $11 million in sales, 10 million downloads. Nikita Bier (00:01:28): The thing that is hard to really understand is it is absolute chaos to keep the thing online. I was sleeping three hours...