Lenny (00:03): Merci Grace has been a founder, an investor, head of growth at Slack, and now a founder again. She's also one of the co-founders of Women in Product, which, if you listen to this podcast, you know I'm a huge fan of. In our conversation we cover what she's learned from her time helping Slack build a product team and figure out growth, how Slack innovated the concept of product-led growth and scale it to become one of the biggest B2B companies in the world, the most common mistakes companies make when going product-led, signs you can and should go product-led, when to hire your first head of growth and what to look for, a bunch of advice on hiring, something Merci is incredibly good at, and so much more. I hope that you enjoy this episode with Merci Grace. (00:49): So many product managers are basically treated like project managers. They get hired thinking they'll be deep in product strategy, vision, and getting to know their customers, only to wind up organizing other people's work and refining backlogs and organizing tiny, tiny features. If that sounds familiar, you need Dovetail, because Dovetail gets that the true heart of product management is understanding what customers want, why they want it, and how to give it to them. That's why Dovetail built a suite of user research products that help you get to the core of what your customers really want and why they want it. Dovetail offers powerful analysis tools to help you identify themes, patterns, and insights in your customer interviews, allowing you to make better data-informed decisions about what solutions you should build next. Organizations the world over, like Atlassian, Canva, Datadog, GitLab, Nielsen Norman Group, Sketch, Deloitte all use Dovetail to get a better understanding of their customers and build better products. Try Dovetail's products for free for as long as you need. You can sign up and dive straight in at dovetailapp.com/lenny. (01:59): This episode is brought to you by Mixpan...