Marty Cagan (00:00): People don't buy the problem, they buy your solution. Obviously they don't buy it if it's not solving something they care about, but there are many products that are solving what they care about. The real question is, do you solve it better than everybody else so that they buy you? And that's where you need to take time. So this is more like the coaching I give the teams. I tell them, "Look, be careful. If you need to spend a little time on the problem, fine, but don't spend a lot of time because you need to save as much time as possible to come up with the winning solution." Lenny (00:41): What can I say about Marty Cagan that hasn't already been said? He's the author of Empowered and Inspired, two of the most widely read and influential books on product management. He's also the founder of Silicon Valley Product Group, which he started over 20 years ago. More than anyone else out there, he's been producing the most consistently great and actionable advice for product managers and leaders looking to level up their product game. Before getting into teaching, he was VP of Product at Netscape. He's also a senior VP of eBay. I am humble to have Marty on this podcast. He's an absolute legend in the PM community and I can't wait for you to hear this episode. And with that, I bring you Marty Cagan. Lenny (01:23): This episode is brought to you by Whimsical. When I ask product managers and designers on Twitter what software they use most, Whimsical is always one of the most mentioned products, and the users are fanatical. Whimsical is built for collaborative thinking, combining visual text and data canvases into one fluid medium. Distributed teams use Whimsical for workshops, white boarding, wire frames, user flows, and even feature specs. And that includes thousands of built in icons and a rich library of templates. See why product teams at leading companies call Whimsical a game changer. Visit whimsical.com/lenny to have my own templates added to y...