Lenny Rachitsky (00:00:00): Watching you operate on Twitter, you're just breaking this wall between the PM and the customer. Jeff Weinstein (00:00:04): The moment the customer felt compelled enough to go out of their way to talk about some problem, that's a unbelievable gift. I will leave a meeting to just get one message back to them. If you're text message friendly with five or 10 of those, you are going to have so much direct signal that is infectious. Lenny Rachitsky (00:00:22): Many people told me I need to ask you about picking metrics. Jeff Weinstein (00:00:24): Well, what was the value that we're trying to produce for the customer and can we measure it from their perspective? And okay, how do you know you have product market fit? Charts that showcase things are going up into the right on one hand and then tweets on the other. Lenny Rachitsky (00:00:36): You started at Stripe something called study groups. Jeff Weinstein (00:00:39): We show up four to eight people total pretend to be some company with some outcome problem. Rule one is you do not work at Stripe and rule two is we're not here to solve any problems. This is just about practicing empathy for the customer. Lenny Rachitsky (00:00:57): Today my guest is Jeff Weinstein. Over the course of his six plus years at Stripe, Jeff was the product lead for Stripe's payment infrastructure teams. We helped scale Stripe payments to hundreds of billions of dollars in volume a year. He also led PMs and Teams on a number of zero to one bets at Stripe, and most recently took on the scaling of Stripe Atlas, which as of the day this podcast launches allows you to incorporate a new company in a single day, including handling 83B elections, incorporation documents, getting your EIN, share purchases, and all the things that used to take weeks or months before a company could begin operating. At this point, one in six new Delaware corporations are started on Stripe Atlas, which blows my mind. This episode ended up b...