Janna Bastow (00:00): The whole point about a roadmap is that it's not designed to be your plan. I think about it as being a prototype for your strategy. What I mean by that is we talk about prototyping all the time in the lean world and a prototype is essentially a way of checking your assumptions. Generally, we think about it in terms of a design or like a model, but think about it at the strategy level. Janna Bastow (00:22): So at the feature level, you'd prototype by doing a design, a mockup, and you'd take that mockup and you'd share it with somebody and say, "Here's a mockup of the feature that I'm trying to build. What do you think?" And they'd tell you what's right or wrong, and you'd add some new copy or a button to make it more clear, and you'd throw out the original prototype, because it wasn't very good and you'd make a new one. So the value isn't the prototype, the value is in the prototyping process. Janna Bastow (00:47): The value isn't in your roadmap, the value is in the roadmapping process. What you're actually doing is laying out your assumptions of the problems that you're solving. So you're saying, "I think we have this problem, then this problem. What do you think?" The whole point is that you just share your early assumptions with other people on the team, with customers, even, like anybody who will listen and just check that you're on the right path. Lenny (01:11): Welcome to Lenny's Podcast. I'm Lenny, and my goal here is to help you get better at the craft of building and growing your own products. I interview world class product leaders and growth experts to learn from their hard won experiences building and scaling today's most successful companies. Today my guest is Janna Bastow. Janna co-founded Mind the Product, which I believe is the largest community of product people anywhere. She's also the inventor of the roadmapping framework, Now, Next, Later, and the founder of ProdPad, which makes it easy for you to do your roadmapping in t...