Hila Qu (00:00:01): ... [inaudible 00:00:01]. Always say is actually fundamentally DLG, data led growth. So when you give away your free product, what you want to get in exchange are two things. One is a broader reach because free product spread itself is lower barrier to entry. Two, you want to understand you usage behavior of those free users, which features do they use and which features kind of correlates with a higher conversion rate, retention rate, all of that. If you don't have a foundation of data and understanding of how to analyze those data, you are giving a way of free product for nothing. Lenny (00:00:44): Welcome to Lenny's podcast where I interview world-class product leaders and growth experts to learn from their hard one experiences building and growing today's most successful products. Today my guest is Hila Qu. I've heard some listeners have been doing listening parties with this podcast where their team listens to an episode all at the same time over Zoom and shares their insights and lessons in a shared chat. And I would say that this episode is a great candidate for that. It's incredibly packed with advice on how to start and optimize your product led growth motion. We talk through common pitfalls that you probably run into or to get started, feel us favorite tools, what you recommends for an initial PLG oriented team, how to audit your existing funnel, plus tangents on how to improve your activation and retention and some foundational overviews of product like growth and some of the core concepts associated with it. (00:01:34): Like I say at the end of the episode, this episode delivers tens of thousands of dollars in value. Something you won't find for free anywhere else. I am really excited to bring it to you. With that, I bring you Hila Qu after a short word from our sponsors. (00:01:49): This episode is brought to you by Amplitude. If you're setting up your analytics stack but not using Amplitude, what are you doing? Anyone can sell yo...