Gustav Söderström (00:00:00): The internet started with curation, often user curation. So you took something, some good like people or books or music, and you digitize it and you put it online and then you ask users to curate it. And that was your Facebook, Spotify, and so forth. And then after a while, the world switched from curation to recommendation, where instead of people doing that work, you had algorithms. And that was a big change that required us and others to actually rethink the entire user experience and sometimes the business model as well. And I think what we're entering now is we're going from your curation to recommendation to generation. And I suspect it will be as big of a shift that you will eventually have to rethink your products. We have to rethink the user interface and the experience for recommendation first era. And so what does that mean in the generative era? No one really knows yet. Lenny (00:00:47): Welcome to Lenny's Podcast where I interview world-class product leaders and growth experts to learn from their hard one experiences building and growing today's most successful products. Today, my guest is Gustav Söderström. Gustav is a product legend and he's now the co-president, chief product and chief technology officer at Spotify, where he's responsible for Spotify's global product and technology strategy and oversees the product design data and engineering teams at the company. I've had Gustav on my wish list of dream guests to have on this podcast since the day I launched the podcast and I'm so happy we made it happen. Lenny (00:01:19): In our conversation, we dig into what Gustav has learned about taking big bets and what to do when they don't work out, how Spotify moved away from squads and how they structure their teams now, how AI is already impacting their product, and also the future of music generated by AI. Also, why all great products need to pull some magic trick, how accurately succession represents Swedish business cult...