Lenny (00:04): Gibson Biddle, whose name is really fun to say, by the way, has directly taught and worked with more PMs than only a handful of other people in the world. Before going full time on teaching, he was VP of product at Netflix and at Chegg, and has written what is almost surely the most popular Medium post on product strategy. Lenny (00:21): In our chat, we learned about Gibson's very popular product strategy and prioritization framework, and we go through a bunch of real life case studies from his time in Netflix to see how they apply in the real world. I love how Gibson comes up with such clear and memorable frameworks, which help demystify the vagueness that surround strategy and prioritization. We're really lucky to have Gibson share these with us, and I hope you enjoy it. Lenny (00:45): This episode is brought to you by Flat File. Think the last time imported a spreadsheet. Did it work the first time? Chances are it did not. You probably got some weird error, had to try a bunch of things like removing the blank title rows above your column headers, or Googling how to save with UTF-8 encoding. What even is UTF? Who cares? You're just trying to get your file where it needs to go so you can do your actual job. Lenny (01:07): Your customers run into the same issues when it matters most, right after signing up for your product. Enter Flat File. Flat File is the data onboarding platform built to take the acute pain out of importing customer data into your product so they can see the magic that you promised them. Flat File is SOC type one and two certified, GDPR compliant, and even HIPAA compliant, ensuring your customers, no matter where in the world they're located, are sharing their data securely and in compliance every step of the way. No more emailing files back and forth. No more help articles that just don't land. Just clean data on day one, when it matters most. Get started importing millions of rows of customer data in minutes at FlatFile.com/Le...