Emily Kramer (00:00:00): Forget the product marketing content partner, demand and growth, forget all of it, and just think of marketing as you need a fuel and you need an engine. And goal is like all the things that you're creating. I mean this should be obvious, but it's the content, it's the word, it's the design in some regard. All the things that you're making, all the things that are going to add value. An engine is how you get it out to the right people. And all of the tracking of that and sort of the ops work I put under engine, everyone needs an engine. Emily Kramer (00:00:28): And the question is, where do you have the biggest challenge right now? Or where do you think if you did more, you would grow faster? Is it on fuel side or is on the engine side? Lenny (00:00:37): Welcome to Lenny's Podcast. I'm Lenny, and my goal here is to help you get better at the craft of building and growing products. I interview world class product leaders and growth experts to learn from their hard one experience building and scaling today's most successful products. Today my guest is Emily Kramer. Emily led and built the marketing teams at Asana, Carta, Ticketfly and Astro, which was a startup acquired by Slack. She's one of the first marketers to be hired at all four companies, and has been instrumental in helping these companies build their marketing function, grow their products, and build their brands. Lenny (00:01:11): She also writes my favorite newsletter on marketing, MKT1. And the best compliment that I can give her is that she's a marketer that thinks like a product manager. In our chat, Emily shares a ton of concrete advice on what to look for in your first marketing hire, what the different archetypes of marketers are, and who you should look for based on your business model. How to work with marketing effectively as a product team, and also what red flags to look for that tell you that your marketing team is not doing a great job. Lenny (00:01:39): Emily is s...