Lenny (00:03): If you're a product manager, you've almost certainly come across one of Brandon Chu's Medium posts. His writing about all aspects of the job is some of the best writing out there on the skills of being a PM, and has informed a lot of my thinking on both product management and writing. Brandon is currently a VP of Product at Shopify, where he's been for seven years, and in our conversation, we talk about what it's like to build product at Shopify, what Shopify has learned about being effective working remotely, having done it from day one, the impact of writing on one's career and how to get started, the benefits of becoming a platform PM, the manager track versus the IC track, and a bunch of other stuff. Brandon is a wealth of knowledge on the art of product management, and I'm really excited to bring this episode to you. (00:46): Do you want to reduce friction in your onboarding flow? Then let me tell you about Stytch, and that's Stytch with a Y. Stytch is on a mission to eliminate friction from the internet. They're starting by making user authentication and onboarding more seamless and more secure. They offer super flexible, out of the box authentication solutions for companies of all sizes, from email magic links to SMS pass codes, one tap social logins, to even biometrics. Stytch is your all-in-one platform for authentication. Stytch customers have been able to increase conversion by over 60% after spending just one day integrating, and with their API and SDKs, you can improve user conversion and retention and security all while saving valuable engineering time. Your engineers will come and thank you for using Stytch, because Stytch keeps you from having to build authentication in-house, and the integration process is super fast and super smooth. To get 1,000 dollars in free credits, just go to stytch.com, and that's Stytch with a Y, and sign up and just mention that I sent you. (01:52): This episode is brought to you by Persona. Persona helps ...