Annie Pearl (00:00:00): Strategy is really just an integrated set of choices that outline how you're going to win in whatever marketplace you choose. And so, a good product strategy is going to answer questions like what's your winning aspiration? But maybe more importantly, where are you going to play? What are the markets you're going to go after? What are the segments of those markets? What are the personas in the segments of those markets? And then, how are you going to win with a target audience? Lenny (00:00:27): Welcome to Lenny's Podcast where I interview world-class product leaders and growth experts to learn from their hard one experiences building and growing today's most successful products. Today, my guest is Annie Pearl. Annie is currently chief product officer at Calendly. Before that, she was chief product officer at Glassdoor. And before, that she was director of product management at Fox. She's also a member of Skip, a community for chief product officers, and she's on the board of two different companies. (00:00:54): In our conversation, we cover a lot of ground, including how Calendly builds product, how Calendly has grown, including the wild story of how they got their first 1,000 users, and also how they built a sales team on top of what historically has been a very product-led growth company. Annie also shares a ton of great advice on how to get into product management. I learned a ton from Annie and I know you'll too. Annie also shares a few killer tips for using Calendly, which I loved. And so, with all that, I bring you Annie Pearl through a short word from our wonderful sponsors. (00:01:25): Today's episode is brought to you by Miro, an online collaborative whiteboard that's designed specifically for teams like yours. I have a quick request. Head on over to my Miro board at miro.com/lenny and let me know which guests you'd want me to have on this year. I've already gotten a bunch of great suggestions, which you'll see when you go ther...