Adam Fishman (00:00:00): Onboarding is the only part of your product experience that a hundred percent of people are ever going to touch. Good luck getting a hundred percent feature adoption of anything else in your product, right? But onboarding is the thing that you have to go through in order to use the product. It's also the first opportunity that you have as a company to deliver on the promise that you made out in the marketplace. So I like to think of your brand is the promise that you're making and your product experience is your delivery of that promise. And those two things have to be in lockstep with each other, or you're going to have mismatched expectations and some really disappointed customers. So this is the first chance that a customer has to be really excited or really disappointed in what they thought they were getting. So don't mess that up. Lenny (00:00:55): Adam Fishman was the first growth and marketing hire at Lyft where he spent two and a half years leading their growth efforts. Then he went on to lead product and growth at Patreon, where he spent over four years building one of the most successful and lasting created platforms out there. And most recently, he was CPO at Imperfect Foods. Today he spends his time advising companies on product and growth, and he's also doing a lot more writing. Lenny (00:01:19): And in this episode we cover three things, his growth competency model, which helps you hire and evaluate growth talent and also get a job as a growth person. We go deep into why onboarding is such an underappreciated growth lever and all of the impact that you can have optimizing your onboarding flow. Adam also shares a super cool framework for choosing which company to work at. Adam is hilarious and he's so full of wisdom and I can't wait for you to hear this episode. With that, I bring you Adam Fishman. Lenny (00:01:50): This episode is brought to you by Coda. Coda's an all-in one doc that combines the best of documents, spreadshe...